- Who is the "storyteller"?
- What techniques are the "storytellers" using to tell their "story"?
- Why are they telling this particular "story" (what is their motive)?
- Who is the "story" for (who is the target audience)? Why is the "story" being told to that audience?
- Is the story accurate, fair, and complete? If not, what information or perspectives are absent and why were they left out?
Key Words:
marketing + teens
cool hunting
consumerism
media analysis or media literacy
media analysis or advertising analysis
media research or market research
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