• Who is the "storyteller"?
• What techniques are the "storytellers" using to tell their "story"?
• Why are they telling this particular "story" (what is their motive)?
• Who is the "story" for (who is the target audience)? Why is the "story" being told to that audience?
• Is the story accurate, fair, and complete? If not, what information or perspectives are absent and why were they left out?

Key Words:

marketing + teens
cool hunting
consumerism
media analysis or media literacy
media analysis or advertising analysis
media research or market research