• There are 31.6 million 12-19 year-olds in the U.S. - the largest generation ever. (U.S. Census Bureau, 2000)

• Teens are exposed to an estimated 3,000 ads a day. (Adbusters)

• 65% of U.S. teens have TV sets in their own rooms. (Kaiser Family Foundation)

• 83% of U.S. teens reported going online last year. (Teen Research Unlimited) 

• Last year, U.S. teens spent an estimated $105 billion and influenced their parents to spend an additional $48 billion. (Teen Research Unlimited)

• In 1998, U.S. companies spent nearly $200 billion on advertising. Worldwide ad spending is estimated at $435 billion. (Advertising Age and the United Nations

• Human Development Report, cited in Klein)

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The ways it used to be:

• Britney Spears
• Cruel Intentions
• Dawson's Creek
• Limp Bizkit
• MTV
• rage rock
• Sprite