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Stats for Intro

Page history last edited by Jayson Yeagley 12 years, 4 months ago

  • There are 31.6 million 12-19 year-olds in the U.S. - the largest generation ever. (U.S. Census Bureau, 2000)



  • Teens are exposed to an estimated 3,000 ads a day. (Adbusters)



  • 65% of U.S. teens have TV sets in their own rooms. (Kaiser Family Foundation)



  • 83% of U.S. teens reported going online last year. (Teen Research Unlimited) 



  • Last year, U.S. teens spent an estimated $105 billion and influenced their parents to spend an additional $48 billion. (Teen Research Unlimited)



  • In 1998, U.S. companies spent nearly $200 billion on advertising. Worldwide ad spending is estimated at $435 billion. (Advertising Age and the United Nations

  • Human Development Report, cited in Klein)





The ways it used to be:

  • Britney Spears
  • Cruel Intentions
  • Dawson's Creek
  • Limp Bizkit
  • MTV
  • rage rock
  • Sprite
















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